Introduction to Digital Marketing
• What is Digital Marketing?
• Difference between Traditional and Digital Marketing
• Importance of Digital Marketing
• Types of Digital Marketing
• Overview of the Digital Marketing Funnel
Social Media Marketing (SMM)
• Introduction to Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn,
YouTube)
• Creating Business Profiles
• Content Strategy for Social Media
• Facebook & Instagram Ads Basics
• Social Media Engagement and Analytics
Website Planning & Creation
• Importance of a Website
• Basics of Web Hosting & Domains
• Introduction to WordPress
• Basic HTML
• Creating a Basic Website or Blog
• UI/UX Basics for Beginners
Search Engine Optimization (SEO)
• What is SEO & Why it Matters?
• Types of SEO: On-page, Off-page, Technical
• Keyword Research Basics
• Content Optimization (Headings, Meta Tags, Images, URLs)
• Back linking Basics
• Introduction to Google Search Console
Search Engine Marketing (SEM) / Google Ads
• What is SEM?
• Introduction to Google Ads
• Creating a Basic Search Campaign
• Keyword Match Types
• Basics of Ad Copywriting
• Budgeting and Bidding
• Google Ads Dashboard Overview
Email Marketing
• Introduction to Email Marketing
• Email Marketing Platforms (Mailchimp, etc.)
• Building an Email List
• Designing an Email Campaign
• Email Marketing Best Practices (CTA, Subject Lines, etc.)
• Measuring Open Rates & Click Rates
Content Marketing
• What is Content Marketing?
• Types of Content (Blog, Video, Info graphics, etc.)
• Creating a Content Calendar
• Introduction to Copywriting & Storytelling
• Basics of Content Distribution
Analytics & Reporting
• Importance of Analytics in Digital Marketing
• Introduction to Google Analytics
• Understanding Basic Metrics: Sessions, Users, Bounce Rate, etc.
• Social Media Analytics Overview
• Reporting Tools and Dashboards
Digital Marketing Tools Overview
• Google Trends (Market Research)
• Ubersuggest / Ahrefs / SEMrush (SEO tools)
• Buffer / Hootsuite (Social Media Scheduling)
• Bitly (Link Shortening & Tracking)
Introduction to Canva
• What is Canva?
• Free vs Pro – Key Differences
• Creating a Canva Account
• Navigating the Canva Dashboard
• Types of Designs You Can Create (Posters, Videos, etc.)
Understanding Canva Interface
• Design Workspace Overview
• Tools and Menus (Text, Elements, Photos, Videos, etc.)
• Layers and Alignment Tools
• Using Templates Effectively
• Saving and Organizing Your Designs
Basic Design Elements
• Working with Text (Fonts, Effects, Spacing)
• Adding Shapes, Icons, and Illustrations.
• Using Images (Upload, Crop, Edit)
• Applying Backgrounds and Gradients
• Introduction to Color Theory and Canva Color Palettes
Designing for social media
• Instagram Posts & Stories
• Facebook Posts & Covers
• LinkedIn Banners & Content
• YouTube Thumbnails & Channel Art
• Creating Reels and Short Videos with Canva
Business & Marketing Designs
• Creating Logos
• Designing Posters and Flyers
• Email Headers and Banners
• Business Cards and Brochures
• Infographics and Presentations
Using Canvas for Video, Audio & Animation
• Creating Animated Posts
• Adding Music and Voiceovers
• Basic Video Editing (Trimming, Transitions)
• Exporting and Sharing Videos
